Development and inspirations
turing Ibis the Invincible, Spy Smasher, Golden Arrow, Lance O'Casey, Scoop Smith, and Dan Dare for the new book, Parker also wrote a story about a team of six superheroes, each possessing a special power granted to them by a mythological figure. Fawcett Comics' executive director Ralph Daigh decided it would be best to combine the team of six into one hero who would embody all six powers. Parker responded by creating a character he called "Captain Thunder."[7] Staff artist Charles Clarence "C. C." Beck was recruited to design and illustrate Parker's story, rendering it in a direct, somewhat cartoony style that became his trademark.
The first issue of the comic book, printed as both Flash Comics #1 and Thrill Comics #1, had a low-print run in the fall of 1939 as an ashcan copy created for advertising and trademark purposes. Shortly after its printing, however, Fawcett found it could not trademark "Captain Thunder," "Flash Comics," or "Thrill Comics," because all three names were already in use. Consequently, the book was renamed Whiz Comics, and Fawcett artist Pete Costanza suggested changing Captain Thunder's name to "Captain Marvelous", which the editors shortened to "Captain Marvel." The word balloons in the story were re-lettered to label the hero of the main story as "Captain Marvel." Whiz Comics #2 (cover-dated Feb. 1940) was published in late 1939.
Inspirations for Captain Marvel came from a number of sources. His visual appearance was modeled after that of Fred MacMurray, a popular American actor of the period.,[8] though comparisons to both Cary Grant and Jack Oakie were made as well.[9] Fawcett Publications' founder, Wilford H. Fawcett, was nicknamed "Captain Billy," which inspired the name "Billy Batson" and Marvel's title as well.[10] Fawcett's earliest magazine was titled Captain Billy's Whiz Bang, which inspired the title Whiz Comics.[11] In addition, Fawcett adapted several of the elements that had made Superman, the first popular comic book superhero, popular (super strength and speed, science-fiction stories, a mild-mannered reporter alter ego), and incorporated them into Captain Marvel. Fawcett's circulation director Roscoe Kent Fawcett recalled telling the staff, "give me a Superman, only have his other identity be a 10- or 12-year-old boy rather than a man."[12]
As a result, Captain Marvel was given a twelve-year-old boy named Billy Batson as his alter ego. In the origin story printed in Whiz Comics #2, Billy, a homeless newsboy, is led by a mysterious stranger to a secret subway tunnel. An odd subway car with no visible driver takes them past Seven statues depicting the Seven Deadly Enemies of Man (Pride, Envy, Greed, Hatred, Selfishness, Laziness and Injustice) to the lair of the wizard Shazam, who grants Billy the power to become the adult superhero Captain Marvel and shows him his life, after which a stone above Shazam's head crushes him, although his ghost says he will give advice when a brazier is lighted. In order to transform into Captain Marvel, Billy must speak the wizard's name, an acronym for the six various legendary figures who had agreed to grant aspects of themselves to a willing subject: the wisdom of Solomon; the strength of Hercules; the stamina of Atlas; the power of Zeus; the courage of Achilles; and the speed of Mercury. Speaking the word produces a bolt of magic lightning which transforms Billy into Captain Marvel; speaking the word again reverses the transformation with another bolt of lightning.
Captain Marvel wore a bright red costume with gold trim and a yellow lightning bolt insignia on the chest. The body suit originally included a partial bib front, but was changed to a one-piece skintight suit within a year. In 1994, the DC Comics version of the costume had the partial bib restored. The costume also included a white-collared cape trimmed with gold flower symbols, usually asymmetrically thrown over the left shoulder and held around his neck by a gold cord. The cape came from the ceremonial cape worn by the Britis
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